Today’s Interview is with Lynn Power, CEO of Masami a direct to consumer hair care line. Lynn spent 30 years as an Advertising executive most recently the CEO Of J. Walter Thompson Advertising Agency, NYC. Lynn talks about her transition from advertising executive to entrepreneur. She also give some great advice to small business owners who are going toe to toe with some of the giants in their industry.
Lynn is a longtime ad agency executive with a love for beauty. She’s been fortunate to work on many iconic brands, including the Gillette Venus global marketing launch, Clinique global, L’Oreal Natural Match launch and VIVE relaunch, Nexxus repositioning, Vichy positioning and La Roche-Posay and St. Ives.
She has done lots of other categories too including American Express, Hershey’s, Campari, Kimberly-Clark, Nestle, T. Rowe Price. . .
She loves building teams, reinventing cultures and disruption.
Small Business School Listener Offer:
20% off any purchase on Masami with coupon code SBS20 for 30 days from episode launch.
Links and Resources:
- Google Analytics
- Gorgias Shopify Plug-in for Customer Service
- YOTPO Plug-in for Reviews
- Tone Plug-in for for Email Text Marketing