My Guest today is Annie P. Ruggles a founder of the Non Sleazy Sales Academy. She has a great personality. We have a great conversation as she talk about how to best position your business, she also gives a lot of actionable tips on how to overcome sales avoidance and why it even happens to begin with. Annie is the daughter of an award-winning motivational speaker and an always-ahead-of-his-time business strategist, and the granddaughter of a legendary used-car salesman, a perspicacious wordsmith, a singing waiter, and a cafeteria caterer with a raving fan base. So definitely she was literally born for this. I also asked her about the “Know, Like, Trust” marketing method and how we can implement it in our sales system.

Today’s Guest

Annie P. Ruggles

For almost a decade, Annie P. Ruggles has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As the Founder & Dean of The Non-Sleazy Sales Academy, she’s guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations.


Social Media:

Links and Resources: