Episode 36: Building Technology to Build a Business with David Wachs

My guest today is David Wachs CEO of Handwritten. David has been an entrepreneur since a young age selling candy door to door as a kid to eventually starting a text marketing company before iPhones were a thing. Today though we talked about his current business Handwrytten a scale able robot based solution that writes notes with a real pen and look like you wrote them!

David talked about the early decision to build their own robots after they found scaling with their current solution wasn’t feasible. He also went into depth on their process from receiving a customer order to getting it in the mail for them. They are constantly trying to improve their processes, really fascinating stuff.

David Wachs

A serial entrepreneur, David’s latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect.

Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David’s leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012.

David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post and many more. Both Handwrytten and Cellit were on Inc. Magazine’s Inc 500 list of fastest growing companies. David now also writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.